ZS Atlas Intelligence
Drive consumer-centric decisions at the speed and scale business requires. Understand what matters to consumers, how you and your competitors stack up and how to grow in a fraction of the time and cost of traditional insights approaches. ZS Atlas Intelligence extracts actionable insights from unstructured data sources and arms you with guidance to bring successful products to market, design better consumer experiences and build stronger brands.
How ZS Atlas Intelligence works
Why use ZS Atlas Intelligence?
Where other products on the market capture only limited insights or analyze sentiment with no path to action, ZS Atlas Intelligence offers deeper, actionable insights that help you make critical decisions.
ZS Atlas Intelligence acts as a “consultant in a box,” helping you solve problems faster than ever before. It’s unlike anything else on the market because:
- We’ve engineered it to speak the language of consumers.
- It reveals more unknowns about your product or brand through its automated, bottom-up analytical approach that avoids the bias that can come from human-led, top-down approaches.
- It actually helps you make decisions using the decision-making layer on top of its metrics and visualizations.
- It’s data-source agnostic and can ingest external or internal information that we tailor to suit your needs.
- It’s powered by ZS. You can use it yourself or have our consultants run it for you.
What ZS Atlas Intelligence helps you do
ZS Atlas Intelligence case studies
Food and beverage
Leading U.S. bakery uses gen AI insights as secret ingredient for new brand strategy
A commercial bakery sought to refresh its brand identity and drive the next phase of its growth after an infusion of private equity funding. With ZS Atlas Intelligence, the bakery quickly and cost-effectively analyzed customer reviews to identify the core drivers that will fuel its consumer engagement strategy. It used these emotional and functional sparks to revamp its marketing approach in a matter of weeks, not the months conventional research would have required.
Featured Success Story
ZS helps Sanofi Consumer Healthcare develop innovation using AI-led analytics
The U.S. Consumer Healthcare business unit at Sanofi (Sanofi CHC) prides itself on innovation and introducing new, game-changing products that help people manage pain and pursue the activities they enjoy. Consumers seem to agree, elevating the company to record U.S. sales for Icy Hot and Aspercreme that place them among the best-selling topical pain relievers. Celebrity endorsements from popular athletes contribute to greater public awareness.
FOOD AND BEVERAGE
$2B-plus M&A transaction size advisory for leading CPG company
A global food manufacturer restructuring its portfolio needed to assess buy-side and sell-side transactions at a faster pace than traditional diligence could deliver. ZS Atlas Intelligence helped the manufacturer prioritize top product consumption occasions and quantify the growth potential for the acquisition target. On the sell side, it defined the brand stretch potential relative to incumbent brands across possible exit categories.
TRAVEL AND TRANSPORTATION
A major airline optimized its digital assets to improve traveler experiences
A major airline aimed to optimize its mobile app and website by reducing friction points across the traveler journey to drive higher engagement, satisfaction, loyalty and NPS. Within a month, ZS Atlas Intelligence prioritized the most critical fixes by quantifying how much they were driving traveler satisfaction and NPS, leading to targeted interventions in the airline’s digital and physical experiences.
FOOD AND BEVERAGE
A major brewer found 15% market share growth opportunities in prioritized demand occasions
While looking for ways to grow its national and regional craft beer brands, a leading beverage company needed to define craft beer demand moments to help position its portfolio. Reducing the time to insights by four times versus market research, ZS Atlas Intelligence quantitatively prioritized the most attractive craft consumption occasions by region based on consumer preferences and competitive brand vulnerability to help the company gain market share.
DURABLES
A global mattress manufacturer prioritized its portfolio renovation opportunities
The manufacturer needed to rapidly and cost-effectively identify market opportunities to inform product development priorities. Limited research budget and tight launch timing made traditional market research impossible. ZS Atlas Intelligence identified its largest portfolio gaps five times faster than typical market research, drilling down to a SKU level to uncover actionable product improvements and SKU rationalization recommendations, as well as innovation pipeline inputs.
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