Instructure partnered with ZS to redesign its SaaS pricing strategy

Melissa Loble, chief customer experience officer for Instructure, describes how the organization worked with ZS to leverage customer data and develop a new pricing strategy that aligned to key business metrics and led to a 21-point increase in margin.

Instructure is a SaaS company focused on creating educational technology to enable online teaching and learning. They’re primarily known for their tool, Canvas, which delivers online, hybrid and supplemental learning in K-12, higher education and corporate education.

Hear how Melissa partnered with ZS to solve for Instructure’s current challenges, resulting in improved business metrics and a great partnership.