Medicare Advantage Growth Analytics
Leverage ZS’s suite of products and services powered by advanced AI and ML-based analytics to continuously fuel your Medicare Advantage (MA) plans’ business growth. ZS helps your plan enhance performance across strategy, product design, sales and marketing, quality improvement and tracking.
Medicare Advantage Growth Analytics
Leverage ZS’s suite of products and services powered by advanced AI and ML-based analytics to continuously fuel your Medicare Advantage (MA) plans’ business growth. ZS helps your plan enhance performance across strategy, product design, sales and marketing, quality improvement and tracking.
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Discover how Medicare Advantage Growth Analytics can work for you.
WHAT WE DO
Challenges we solve
WHAT WE DO
Challenges we solve
Sales and marketing effectiveness
Sales and marketing effectiveness
Shifting consumer behavior, evolving regulations and nuanced market dynamics raise the stakes for sales and marketing teams to innovate. MA plans also must win broker mind share and differentiate themselves in a commoditized market.
Bringing science into decision-making
Bringing science into decision-making
Many MA plans use more art than science to make critical growth decisions such as market expansion, benefit design updates and marketing budget allocation. Plans need to learn from other industries and use data and analytics to make key growth decisions.
Product differentiation
Product differentiation
The competitive MA market has eroded distinctiveness among health plans. Many now offer features and benefits that often are differentiated only by pricing and network options. MA plans must cut costs while adding attractive supplemental benefits.
Sustaining quality performance
Sustaining quality performance
Regulatory changes related to the Star Ratings program, including an increased emphasis on member experience measures, and continuously increasing benchmarks present significant challenges for MA plans to maintain and improve their quality scores.
Impact by the numbers
We are the right partner to fuel MA plan growth with deep healthcare and data expertise and a strong record in co-creating advanced analytics solutions.
Impact by the numbers
We are the right partner to fuel MA plan growth with deep healthcare and data expertise and a strong record in co-creating advanced analytics solutions.
+30%
Grow revenue by optimizing marketing spend allocations
+30%
Grow revenue by optimizing marketing spend allocations
+40%
Higher average sales per agent compared to a control group
+40%
Higher average sales per agent compared to a control group
70%
Reduction in manual effort associated with insight generation when leveraging ZS solutions
70%
Reduction in manual effort associated with insight generation when leveraging ZS solutions
Our solutions
Our solutions
Next-Best-Plan (NBP) solution
Next-Best-Plan (NBP) solution
NBP helps plans solve design challenges with a single data repository and AI- and ML-driven insights. It identifies performance drivers, recommends supplemental benefits that drive enrollments and offers county-level insights on market trends. Learn more
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HOW WE DO IT
ZS’s approach
HOW WE DO IT
ZS’s approach
Geography expansion strategy
Geography expansion strategy
Determine which geographies to enter and simulate enrollments based on predictive modeling. Identify emergent trends in those geographies and model how expansion will perform against the expected competition.
Product design insights and analytics
Product design insights and analytics
Design a differentiated benefits package by understanding its competitiveness, alignment with market trends and customer needs. Using ML-based models, simulate plan performance for different benefit design scenarios.
Broker targeting and engagement
Broker targeting and engagement
Maximize broker engagement with advanced modeling with different data types, including agent, enrollment, benefits and social drivers of health data.
Marketing mix
Marketing mix
Simulate budget scenarios and estimate marketing impact to make objective spending decisions and optimize multichannel budget allocations.
Star Ratings analytics and advisory
Star Ratings analytics and advisory
Use data and analytics to maximize Star Ratings by prioritizing underperforming measures and analyzing performance drivers for individual measures. Run a successful program with targeted interventions and real-time performance monitoring.
Digital annual enrollment period (AEP) command center
Digital annual enrollment period (AEP) command center
Overhaul AEP dashboards to reduce the time to insights, provide a next-best-action recommendation with each insight and formulate a clear structure for your teams to follow through. Estimate the impact of actions via what-if scenario modeling.
Connect with our experts
Connect with our experts
Insights
Insights
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Related solutions
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