Commercial Model of Tomorrow
Prepare to listen, predict and act.
Our focus
Today’s commercial models cannot support pharma’s future. As pharma rethinks its commercial model, it’s time to move from data collection to data connection. Here we reimagine how we work and the value pharma can bring to its customers.
Our focus
Today’s commercial models cannot support pharma’s future. As pharma rethinks its commercial model, it’s time to move from data collection to data connection. Here we reimagine how we work and the value pharma can bring to its customers.
ZS experts and industry leaders share perspectives on how biopharma can transform to advance customers through a context-driven customer strategy.
ZS experts and industry leaders share perspectives on how biopharma can transform to advance customers through a context-driven customer strategy.

Video
Namita Powers shares ZS’s future commercial model with Reuters Events Pharma
ZS principal Namita Powers talked with Kana Hutton, senior project director, pharma, global, at Reuters, about our vision for the commercial model during Pharma USA 2024. This conversation became an episode of “Pharma Pulse,” a podcast by Reuters Events Pharma. Watch to find out the three moves that companies can make towards creating behavior-changing, personalized customer engagement at scale, as well as the true meaning of “unbundling the rep” and the role of AI in a new model.

Video
Namita Powers shares ZS’s future commercial model with Reuters Events Pharma
ZS principal Namita Powers talked with Kana Hutton, senior project director, pharma, global, at Reuters, about our vision for the commercial model during Pharma USA 2024. This conversation became an episode of “Pharma Pulse,” a podcast by Reuters Events Pharma. Watch to find out the three moves that companies can make towards creating behavior-changing, personalized customer engagement at scale, as well as the true meaning of “unbundling the rep” and the role of AI in a new model.
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ZS is your partner on a journey to transform pharma’s commercial model
ZS can help you shift the ownership of the customer beyond sales; strategize engagements that earn the right to customers’ attention and achieve true personalization at scale. Learn more about how pharma can rethink its commercial model.
ZS is your partner on a journey to transform pharma’s commercial model
ZS can help you shift the ownership of the customer beyond sales; strategize engagements that earn the right to customers’ attention and achieve true personalization at scale. Learn more about how pharma can rethink its commercial model.
Insights
Insights
Meet our pharma commercial model experts
We’ll help you start finding benefits today while driving the organizational change needed to achieve your vision for a more powerful commercial model. Set up your business now for future success.
Meet our pharma commercial model experts
We’ll help you start finding benefits today while driving the organizational change needed to achieve your vision for a more powerful commercial model. Set up your business now for future success.