With sales and marketing teams expected to reach healthcare providers and patients quicker and more effectively than in the past and the influx of data from internal and external sources, the importance of technology, analytics and AI in transforming an organization’s digital approach is clearer than ever.
“Life science companies will continue to see improved outcomes, growth, and productivity as they free their organizations to focus on core innovation and business cases, using these offerings to improve outcomes for doctors and patients alike,” says the “IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing Services 2022 Vendor Assessment.”
The IDC MarketScape assessed 11 life sciences sales and marketing IT outsourcing services providers, including ZS, and positioned them in the following categories—Leaders, Major Players, Contenders and Participants. The report assesses vendors on their ability to offer companies the tools and resources needed to achieve digital transformation.
“ZS's concentration in life science enables companies to develop high-impact digital innovations and drive internal change for business impact,” the IDC MarketScape notes.
The IDC MarketScape named ZS to the Leaders Category in its assessment, citing strengths like bringing together data, advanced analytics, AI and digital platforms, among other tools and technologies, to deliver an end-to-end experience.
Get your complimentary access to the “IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing Services 2022 Vendor Assessment” excerpt to see why ZS was named a Leader.
Source: “IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing Services 2022 Vendor Assessment," By: Michael Townsend, March 2022, IDC # US41808017e.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
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