Consumer expectations have never been higher. Is your organization keeping pace?
Pressures from a rapidly evolving industry landscape continue to mount for consumer brands. We help drive profitable growth by reorienting your business—from innovation to engagement to operations—around the critical needs of your top consumers.
Our Core Differentiators
What sets us apart
Demand-centric approach
We know what it takes to operate in a demand-centric manner, with consumers at the heart of your innovation, marketing, sales and operations functions.
Better insights and intelligence
We're skilled at seamlessly integrating research and analytics to produce a comprehensive understanding of what consumers do and why.
Ready-to-apply solutions
We’re a hands-on partner with years of experience in building solutions that work in the real world.
Comprehensive expertise
We have deep knowledge of how to address the breadth of B2C, B2B and B2B2C challenges that confront modern consumer brands.
Expertise areas
![Stats displaying on the screen](/content/dam/images/stock/Investor-checking-performance-of-financial-portfolio.jpg)
Portfolio Strategy & Management
Define a vision for your business and product mix to address future market needs and establish market leadership.
![Woman using tablet](/content/dam/images/stock/Businesswoman-sitting-down-using-tablet.jpg)
Marketing Strategy
Demand-centric strategies that set the market direction for your products and services.
![Man giving presentation using display screen](/content/dam/images/stock/Man-giving-a-presentation-with-data-driven-insights.jpg)
Analytics
Build scalable capabilities for generating, operationalizing and measuring data-driven insights for individual functions and the entire enterprise.
![Colleagues doing discussion using laptop](/content/dam/images/stock/Focused-business-meeting-three-people.jpg)
Key Account Management
Provide solutions delivered through an exclusive engagement model to uniquely important and complex customer segments.
![Person reading stats on display screen](/content/dam/images/stock/Scientist-viewing-ai-driven-solution.jpg)
Artificial Intelligence
Determine how best to frame business problems for AI to help solve, harness the data, scale AI across teams and measure its impact.
![Woman understanding pie chart through display screen](/content/dam/images/stock/Woman-looking-at-data-on-screen.jpg)
Customer Insights
Gain insight into the drivers and barriers of customer behavior to improve the customer experience and your commercial success.
Featured insights
Related solutions
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Atlas Intelligence
Uncover the preferences and motivations that drive purchase behaviors with Atlas Intelligence.
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Demand Outlook
Anchor your brand and portfolio planning in consumer needs with a map of how your products are being used today.
Learn more![](/content/dam/images/stock/Two-coworkers-looking-at-tablet-together.jpg)
Personalize.AI
Unlock revenue growth using Personalize.AI (P.AI), a purpose-built SaaS solution.
Learn more