ZS Atlas Intelligence
Drive consumer-centric decisions at the speed and scale business requires. Understand what matters to consumers, how you and your competitors stack up and how to grow in a fraction of the time and cost of traditional insights approaches. ZS Atlas Intelligence extracts actionable insights from unstructured data sources and arms you with guidance to bring successful products to market, design better consumer experiences and build stronger brands.
ZS Atlas Intelligence
Drive consumer-centric decisions at the speed and scale business requires. Understand what matters to consumers, how you and your competitors stack up and how to grow in a fraction of the time and cost of traditional insights approaches. ZS Atlas Intelligence extracts actionable insights from unstructured data sources and arms you with guidance to bring successful products to market, design better consumer experiences and build stronger brands.
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Know your consumers better than ever before.
How ZS Atlas Intelligence works
How ZS Atlas Intelligence works
Why use ZS Atlas Intelligence?
Why use ZS Atlas Intelligence?
Where other products on the market capture only limited insights or analyze sentiment with no path to action, ZS Atlas Intelligence offers deeper, actionable insights that help you make critical decisions.
ZS Atlas Intelligence acts as a “consultant in a box,” helping you solve problems faster than ever before. It’s unlike anything else on the market because:
- We’ve engineered it to speak the language of consumers.
- It reveals more unknowns about your product or brand through its automated, bottom-up analytical approach that avoids the bias that can come from human-led, top-down approaches.
- It actually helps you make decisions using the decision-making layer on top of its metrics and visualizations.
- It’s data-source agnostic and can ingest external or internal information that we tailor to suit your needs.
- It’s powered by ZS. You can use it yourself or have our consultants run it for you.
What ZS Atlas Intelligence helps you do
What ZS Atlas Intelligence helps you do
ZS Atlas Intelligence case studies
ZS Atlas Intelligence case studies
Food and beverage
Leading U.S. bakery uses gen AI insights as secret ingredient for new brand strategy
A commercial bakery sought to refresh its brand identity and drive the next phase of its growth after an infusion of private equity funding. With ZS Atlas Intelligence, the bakery quickly and cost-effectively analyzed customer reviews to identify the core drivers that will fuel its consumer engagement strategy. It used these emotional and functional sparks to revamp its marketing approach in a matter of weeks, not the months conventional research would have required.
Food and beverage
Leading U.S. bakery uses gen AI insights as secret ingredient for new brand strategy
A commercial bakery sought to refresh its brand identity and drive the next phase of its growth after an infusion of private equity funding. With ZS Atlas Intelligence, the bakery quickly and cost-effectively analyzed customer reviews to identify the core drivers that will fuel its consumer engagement strategy. It used these emotional and functional sparks to revamp its marketing approach in a matter of weeks, not the months conventional research would have required.
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