Learn customers’ preferences for digital and in-person contact. Orchestrate personalized journeys and deploy AI to automate customer engagement processes and nudge field reps to engage in meaningful ways.

Arm your sales team with CRM-integrated tools that give each field rep a dynamic, personalized call plan and suggestions for how to engage healthcare providers with the right message.

Create a personalized experience for each healthcare provider. AI learns how physicians interact in digital and in-person channels and suggests an appropriate action to take next, integrating with marketing systems to automate seamless workflows.

Optimize each touchpoint in your customer journey with bite-sized, modular content blocks fit for emails and other digital channels. AI-powered microtagging workflows put the right touch on each interaction.

Meet your customers’ evolving needs and preferences. Data from digital and non-digital channels sync up to provide insight about how customers engage with your brands, products and the broader healthcare ecosystem.

Run and train ZS industry-tested algorithms from our library, including our next best action and dynamic targeting algorithms. Or develop and incorporate your own algorithms to create something new.

Use the latest propriety ZS data in your models or dashboards. Affinity Monitor® aggregates real-world HCP engagement data to understand channel affinities. Access Monitor™ uses access metrics to learn which doctors open doors to pharma sales reps.