Customer Engagement

Learn customers’ preferences for digital and in-person contact. Orchestrate personalized journeys and deploy AI to automate customer engagement processes and nudge field reps to engage in meaningful ways.

Arm your sales team with CRM-integrated tools that give each field rep a dynamic, personalized call plan and suggestions for how to engage healthcare providers with the right message.

Create a personalized experience for each healthcare provider. AI learns how physicians interact in digital and in-person channels and suggests an appropriate action to take next, integrating with marketing systems to automate seamless workflows.

Boost field team productivity with a conversational generative AI assistant built into the Field Insights app. Arm your teams with instant answers and insights into sales and prescribing trends, customer data, call plans and more—all in one place.

Optimize each touchpoint in your customer journey with bite-sized, modular content blocks fit for emails and other digital channels. AI-powered microtagging workflows put the right touch on each interaction.

Meet your customers’ evolving needs and preferences. Data from digital and non-digital channels sync up to provide insights about how customers engage with your brands, products and the broader healthcare ecosystem.

Manage your entire workflow of AI and machine learning models with ease. Deploy and scale solutions across markets or combine ZS algorithms like dynamic targeting with your own to create meaningful customer experiences that measurably improve sales.

Use the latest propriety ZS data in your models or dashboards. Affinity Monitor® aggregates real-world HCP engagement data to understand channel affinities. Access Monitor™ uses access metrics to learn which doctors open doors to pharma sales reps.