How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale. To get there, companies will need to rethink and reinvent data collection and find new ways to achieve data connection.
The panel discusses:
- How companies can reimagine marketing, “unbundle” the sales rep and build a context-driven customer strategy
- Why a holistic approach and a new mindset will be important for the whole enterprise
- Practical steps organizations can take to implement these changes
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