The rise of the individual: The end of segmentation, the beginning of true personalization

With AI and technology making possible an “n=1” understanding of our customers in ways we’ve never been able to before, it’s time to start moving away from the segmentation mindset. Instead, we can move toward a future of truly personalized customer engagements. Get ready to rethink your commercial processes and transform your organization to be more effective in creating individualized connections. See the tangible path toward a model that listens, learns and adapts with purpose for a competitive advantage now and for every launch to come.

In this webinar, you’ll learn how to:

• Take control of the gap between intent and action, using technology and AI to advance your talent and capabilities
• Unlock the power of customer CONTEXT to advance individuals’ true needs
• Challenge the marketing process as we know it—starting with segmentation—to set and deliver on individual customer strategy and execution