Glenn Sabin

Principal Emeritus

Raleigh-Durham

Glenn Sabin

IMPACT FACT

Glenn helped many pharma companies with sales and marketing budgets and deployments, driving forecast growth while reducing overall spend.



IMPACT FACT

Glenn helped many pharma companies with sales and marketing budgets and deployments, driving forecast growth while reducing overall spend.

Role

Role



Glenn manages ZS’s Princeton, N.J., office. He also leads the promotion response expertise center, which focuses on driving innovation and best practices in quantifying the impact of sales and marketing promotions.

 

 

Expertise

Expertise



Glenn has an extensive range of sales and marketing experience that has evolved from working on resource allocation decisions across multiple industries, especially in pharmaceuticals and healthcare. During his 20 years at ZS, he’s helped hundreds of companies develop and implement strategies in integrations and mergers, organizational design, sales force sizing and structuring, customer segmentation and valuation, targeting and call planning, territory alignment, marketing mix and sales forecasting decisions.

 

 

Prior experience

Prior experience



Prior to his current role, Glenn developed ZS’s marketing mix practice area.

 

 

Education

Education



Glenn holds a B.S., M.S. and Ph.D. in mathematical sciences from Johns Hopkins University.

 

 

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