Impact fact
Tanya works at the forefront of patient-centered healthcare, designing solutions that help patients thrive.
Role
Tanya is a member of ZS’s digital and connected health team, focused on helping clients develop next-generation patient services to bring to market impactful solutions that improve patients’ lives. Tanya also serves as the global community lead for ZS’s Pride@ZS diversity, equity and inclusion group.
Expertise
With 19 years of experience in healthcare, Tanya has led multiple lines of business, including developing brand strategies for both direct-to-consumer and HCP audiences. Tanya has worked across a vast array of therapeutic areas in both a U.S. and global capacity in areas including oncology, inflammation, virology, cardiovascular, neurology and liver.
Her experience includes collaborating with clients and their key constituents to co-create integrated advertising campaigns across mass media, digital and relationship marketing programs.
Prior experience
Before joining ZS, Tanya held leadership positions in global advertising and communication companies.
Education
Tanya holds an MBA from Wayne State University and a bachelor’s degree in business from the University of Iowa.