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Why customer strategy is the missing link in marketing personalization
Aug. 30, 2024 | Article
How ZS helped harmonize Pfizer’s key account management process
Sept. 4, 2024 | Q&A
ZS Medical Affairs Outlook Report 2024
Aug. 21, 2024 | Research Report
Build competitive advantage through generative AI, start smart and start now
A new obesity treatment paradigm is finally possible
Develop strategies, design go-to-market and commercial organization models, and deploy enablers and capabilities to win in the increasingly complex B-to-B environment.
Sept. 14, 2023 | Case Study
Case Study