Biopharma has focused its data strategy on gathering behavioral information that supports our understanding of business performance. These data points represent what our customers do and their classical demographics and measures. But they’re really only proxies for who a customer really is and why they do what they do. That’s why it’s time for pharma to leverage the power of CONTEXT (customer insights, observations, needs, trends, environment, experience and touch points).
In this webinar, Maria Whitman and Srihari Sarangan dive into how CONTEXT reveals the barriers and drivers behind customer actions and how pharma can drive business faster and more efficiently by putting CONTEXT to work.
You’ll learn:
- How companies can collect, connect and enrich their data
- Why equipping the organization to use the data is a can’t-miss step
- The first steps companies can take to create meaningful and differentiated CONTEXT and turn it into action
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