For BCBS plans, local market density and strong community connections are critical competitive advantages. Compared to the national health plans, the Blues have access to more robust data sets and possess the local relationships necessary to leverage the ecosystem of partnerships. By acting on this data, the Blues can deliver on their promise of member centricity and community wellness. Leveraging generative AI will be crucial to maximizing these strengths and closing gaps.
In this webinar, ZS is joined by industry leaders to discuss generative AI investments and the vital question of value generation. They share lessons learned from their AI transformation journeys and identify the areas with the most potential to revolutionize healthcare delivery for members.
Watch this webinar to:
- Learn how industry leaders are investing in generative AI applications
- Explore strategies leaders are using now to drive adoption and overcome roadblocks
- Understand key considerations for effectively scaling generative AI investments to maximize impact
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