The commercial model of today has been a success—but it cannot support pharma’s future. That future must deliver more personalized and customized experiences designed for the complexities of an individual’s healthcare journey. It’s a future where smaller product launches will compete for the healthcare provider’s time and add to their overload. It's time for a new model that will create less burden and more ease for everyone, while bringing needed therapies to more patients. In this webinar, we explain how our model shifts the focus from products to customers and achieves personalization at scale. And we share three areas to focus on now while making steady progress toward this future vision.
Watch this on-demand webinar to learn:
- How pharma’s commercial model can deliver more value to patients, healthcare providers and other ecosystem partners while adapting to shifting portfolio needs
- Why we need to challenge ourselves to break away from our past approaches and take the bold actions needed now to evolve how we operate in the future
- What the first critical moves are toward this transformation and where to find initial benefits while driving organizational change
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