The pharmaceutical industry is on the cusp of a revolution, and AI has become a cornerstone of commercial excellence. The pivotal question for today’s pharma and biotech leaders isn’t whether to adopt AI—but how. The question companies looking to compete in today’s pharma landscape becomes: “How will we integrate this technology and harness its transformative power across every facet of our operations?”
The opportunities AI presents are boundless, from empowering field teams with real-time insights to scaling sophisticated analytics across global markets. But long-term success hinges on creating a connected ecosystem where AI empowers human ingenuity, innovation and scalable growth.
The tools to lead pharma’s AI revolution
Companies looking to embrace AI on the level necessary to move beyond quick wins and into real results will need to take a holistic, platform-based approach. Optimizing commercial operations can help leaders carve out a competitive edge, but the path to sustainable growth hinges on adopting a tool that is equipped to scale across your enterprise.
So what does that look like in practice?
Using AI innovation to empower sales teams
In the competitive pharmaceutical market, access to the right data at the right moment is vital. Yet often field teams struggle to find quality information quickly, leading to missed opportunities and uncertainty—especially when sales plans, territory alignments or markets change. Another common struggle in the digital age: information overload. When pharma sales reps are inundated with important data, metrics, dossiers and strategic updates that are scattered across screens, systems and databases, it can be difficult to prioritize, plan and act with confidence.
Gen AI assistants can help bridge knowledge gaps and keep sales teams focused and productive. The right tool for a growing commercial enterprise is one that can connect seamlessly into the existing technology ecosystem, empower teams at every level of the organization and accurately inform pharma sales reps with the information they need to build stronger relationships with their customers.
WHY IT MATTERS
With the right generative AI tool, commercial teams can:
- Streamline pre-call planning by accessing relevant, up-to-date information through a user-friendly mobile chat interface.
- Consult a personalized AI adviser who is readily available to help busy sales teams summarize or drill into information while on the move, offering crucial data like sales trends, past interactions with healthcare providers and optimal strategies for upcoming meetings.
- Answer frequently asked questions, from incentive compensation inquiries to logistical queries. This frees up leaders, IT teams and business analysts to address higher-value tasks and gives sales reps instant information, support and answers to questions they may hesitate to ask in person.
- Democratize data while bolstering security. Tools with built-in compliance guardrails ensure sales teams have role-specific access to approved information only, safeguarding data integrity and security.
- Strengthen customer relationships to increase sales. By empowering field teams with the right generative AI tool, commercial leaders can expect to see deeper, data-driven interactions with healthcare professionals and, in turn, an uptick in sales team performance.
- Predict customers’ needs and respond at the right time using intelligent next best action suggestions.
A demonstration showing how these assistants can be implemented to help pharma sales reps scale and bolster their efforts is available in this webinar.
The evolution of machine learning operations—and how to sustainably manage AI models
AI’s impact extends beyond individual productivity. This game-changing technology is revolutionizing how organizations leverage machine learning at scale and helping address a major pain point for data-driven companies: how to deploy and manage machine learning models efficiently while driving tangible business outcomes.
AI platforms act as a control center for machine learning operations, empowering data scientists and operations specialists to scale, automate and connect AI modules and agents to create chains of efficiencies. With the right AI platform, teams can proactively manage AI model drift to maximize the value of their AI-powered solutions and drive sustainable growth.
WHY IT MATTERS
Enterprise-grade AI platforms empower sales and marketing teams to:
- Manage model training, retraining and global deployment so commercial operations can seamlessly expand and compete on a global scale.
- Unleash innovation. By automating routine tasks, data scientists can focus on innovation rather than implementation. This allows machine learning operations teams to ensure consistent performance and compliance.
- Connect and scale AI across the enterprise so that organizations can seamlessly integrate their proprietary algorithms with others, unlocking powerful results—like a 40% improvement in customer engagement and a 10% boost in sales productivity. Business teams, equipped with intuitive interfaces, can leverage these insights to swiftly adapt to evolving market trends.
- Build a sustainable AI strategy. AI platforms empower data scientists to proactively manage AI model drift, maintain the accuracy of AI predictions and ensure reliable commercial decision-making. In turn, this maximizes the value of their AI-powered solutions and helps commercial teams drive sustainable growth.
Choosing the right AI platform for today’s pharma landscape
ZS is committed to co-creating a future where AI enhances life sciences commercial operations, innovation flourishes and patients around the world have access to the healthcare they need and deserve. That’s why we’ve built ZAIDYN, an AI-powered life sciences platform to help you transform your commercial operations and shape the future of life sciences. Connect with us or watch our on-demand demo to see how our platform’s generative AI innovations like Smart Assist, AlgoFlow and OmniBERT can help you:
- Automate routine tasks, connecting data and workflows seamlessly
- Inform and empower commercial teams
- Drive data-driven decisions across the enterprise
- Streamline commercial operations and machine learning operations at scale
- Unleash efficiency, compliance and flexibility to drive better outcomes
- Adapt to change and scale your strategy with a flexible AI architecture
To see how our platform’s generative AI tools like Smart Assist and Algo Flow can solve real-world challenges in commercial operations, connect with us for a demo.
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