ZS is thrilled to announce that Ailie Reasons has received a 2025 Healthcare Businesswomen’s Association (HBA) Rising Star Award. At ZS, our culture thrives on passionate leaders who make a difference—not just within our organization, but across the industries we serve. Ailie Reasons is one such leader—a remarkable influence on women’s health and gender advocacy.

Ailie is a trusted partner for clients. As an expert in marketing strategy and market research with over a decade of experience working on both in-line and pipeline pharmaceutical brands, she has helped global companies launch life-changing treatments. Her expertise goes beyond delivering insights—she is deeply committed to addressing issues in women’s healthcare including menopause and maternal mortality.

Whether navigating challenges or celebrating wins, clients consistently turn to her for guidance. “She is the person they call when there is bad news, good news or really any significant news,” says Emily Mandell, principal in Evanston. “She has delivered fast, thoughtful insights in record time to help them make critical decisions.”

As a cofounder of ZS’s Women’s Health Expertise Hub, Ailie has created a community of passionate professionals dedicated to improving health outcomes for women worldwide.

“She has built a space where we can have real conversations about the challenges women face—whether it’s in healthcare or in our careers,” says Meghan McDonald, principal in Philadelphia. “She connects the dots, tells compelling stories and finds solutions that make an impact.”

Ailie’s impact extends far beyond her client work. As a regional leader for Women@ZS, she is shaping ZS’s global strategy to help women at all career stages feel supported, heard and empowered.

“She regularly engages with women across the organization, offering mentorship, friendship and support,” Meghan adds. “She motivates those around her with her passion and ability to lead by example.”

Ailie is more than a leader—she is a pillar of support, inspiration and excellence at ZS. Her ability to balance strategic vision with warmth and empathy makes her an invaluable asset to her teams and clients alike. As Emily puts it, “She is a leader who people flock to—beloved by her teams, calm, selfless, competent and always thinking about what’s best for those around her.”

Her belief in mission-driven work is evident in everything she does. From driving healthcare innovation to creating a more inclusive workplace, Ailie embodies the very best of ZS. We are proud to celebrate her achievements and excited to see the continued impact she will make in the years to come.

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