Achieving marketing excellence in medtech

MEDICAL TECHNOLOGY

How to transform medtech customer engagement

Infographic

ZS identified four essential capability building blocks to support omnichannel transformation as a sustainable strategy that drives long-term results.

MEDICAL TECHNOLOGY

What omnichannel means for medtech: Customer-centric strategy will drive success

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Webinar

Why patient engagement capability matters for medtech companies

In this webinar, ZS experts unpack the power of patients and explain how medtech companies can benefit from an effective engagement strategy.

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Why patient engagement capability matters for medtech companies

Article

How to bridge patient engagement capability gaps for medtech commercial success

When it comes to building a patient engagement capability, medtech organizations can do more. ZS research found three gaps that must be bridged for a better path to patient engagement.

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Patient and omnichannel engagement



Medical Technology

Customer-centric engagement strategy for medtech: Opportunities and challenges

July 2, 2021 | Webinar


Medical Technology

Medtech, don’t dismiss the patient’s role in driving commercial success

Jan. 7, 2021 | Article


Medical Technology

Unlocking the power of the patient: Drivers for medtech success

Jan. 5, 2021 | Infographic


Get related products and solutions to integrate patient-focused strategies across your organization.


Product launch



Medical students listening seminar

Portfolio & Pipeline

New product launches: Some matter more than others

Article

Business professionals at launch event

Portfolio & Pipeline

Failure to launch: How to prioritize your product launches

Feb. 16, 2020 | Article
Surgeon performing surgery

Portfolio & Pipeline

Launching into the new reality: How COVID-19 is reshaping medtech’s launch strategy

May 26, 2020 | Article

Maximize your launch success with end-to-end support.


Portfolio strategy and value proposition



Physician operating

Portfolio & Pipeline

A modern approach to portfolio strategy: From feature innovation to value innovation

Article
Share price data from portfolio on laptop

Portfolio & Pipeline

Streamlining your portfolio can actually improve profitability

Article

Portfolio strategy & management solutions to optimize your product mix.