Malcolm has helped over 50 life sciences companies, including eight of the world’s top 10, improve data and analytics strategies.

Malcolm is the global leader of ZS’s scaled analytics practice area. In this role, Malcolm helps clients create growth-focused analytics strategies and build the organization and tech they need to deliver those plans.

Malcolm has advised life sciences companies on a broad range of analytical topics since 2005. He has deep expertise in data and analytics strategy, investment measurement and optimization, and patient support and consumer marketing analytics.

Malcolm also plays a key role in ZS’s development of industrywide analytics solutions. This includes the design of ZS AffinityMonitor™, an innovative, cross-pharma database capturing individual channel affinities for over 800,000 healthcare professionals, and AQTION™, ZS’s next-gen closed-loop solution for direct-to-consumer measurement. Malcolm is currently leading the data and analytics capabilities of ZAIDYN®, ZS’s platform for life sciences companies of all sizes to digitally transform and scale customer engagement, field performance, analytics and clinical capabilities.

Malcolm holds a master’s in computer science from the University of Pennsylvania and a bachelor’s degree in anthropology from Grinnell College.