ZS co-authored this piece with Dr. Rav Seeruthun, the chief medical officer and co-founder of health-equity.ai, a company harnessing AI to address health inequalities. He was previously vice president of U.S. medical affairs at Genentech.
Medical affairs is undergoing a rapid transformation. This transformation requires a reinvention where multiple parts of the broader organization adapt constantly in tune with the needs of the industry and the healthcare landscape to reshape the future of medical affairs.
Field medical affairs has historically received the biggest investment from leadership, and a large portion of this investment has been in people. This shows that reinventing the go-to-market strategy is top of mind for everyone and highlights the importance of addressing the needs of external stakeholders effectively, while also driving internal changes to facilitate this transition to the next generation of medical affairs.
Why agility is needed for the future of medical affairs
Driven by the evolving healthcare landscape and the increasing complexity of the stakeholder ecosystem, it is important to maintain agility in the external deployment of resources to succeed in this environment. This agility in medical planning requires an in-depth understanding of all the changes happening in the external landscape, plus the emergence of newer stakeholders, while planning to address their needs appropriately. As the number and diversity of these stakeholders increases, it’s important to enhance agility in medical planning to continually address existing and evolving needs. Although qualitative metrics exist, medical affairs leadership needs to justify the value of its investments to the broader organization and business.
In line with this evolution, our white paper explores the various challenges and solutions associated with enhancing the agility of medical affairs engagement and operations. We focus on:
- Quantifying agility to drive practice change through field medical engagement
- How to measure and improve overall medical affairs productivity
- Optimizing field medical engagements
Download our white paper to find out how to enhance agility in medical affairs planning and deployment.
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