While excitement about AI (particularly generative AI) is at an all-time high, most companies have yet to perfect the formula for using it to build top-line value. Today’s use cases skew toward boosting productivity for knowledge workers and summarizing information for consumers. True competitive advantage will accrue to those who bring together a string of models, both predictive and classical, to create an elevated and seamless customer experience—and do so while adhering to the highest standard of responsible and ethical AI.
ZS AI Practice Leader Arun Shastri and guest Brandon Purcell, principal analyst for independent research firm Forrester, discuss what it takes to build responsible, valuable generative AI. Watch this on-demand webinar to learn:
- How to build governance structures and processes to ensure AI is developed responsibly and in accordance with new regulations as they come online in the U.S., Europe and elsewhere
- How to ensure the AI that companies develop is aligned not only with business objectives but with a company’s values and principles
- A framework for deciding which AI systems to build and which to buy
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