According to a recent ZS benchmarking study, 80% of medtech executives and commercial leaders already consider omnichannel and digital customer engagement a strategic priority. But as some organizations begin to engage their customers through digital and virtual channels, questions remain about how the return on investment compares to the traditional rep-driven customer engagement model. To help medtech leaders close the gap between strategy and execution, we hosted a webinar that focuses on how to drive a successful omnichannel engagement model.
Watch our on-demand webinar to see what omnichannel engagement really means for medtech and learn what it takes to build sustainable, measurable business results with an omnichannel model.
Key takeaways:
- Understand how surgeon and hospital leaders’ preferences for personal, virtual and digital channels are evolving
- Leave with an arsenal of use cases that are most relevant to your business and customers to elevate the impact of your omnichannel strategy
- Identify what you need to successfully engage healthcare consumers at every channel touchpoint, including organizational alignment and operating models, data and technology architecture and analytics fundamentals
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