Through cutting-edge technology and collaborative problem-solving, ZSers create solutions that redefine industries. Our artificial intelligence solutions power everything from day-to-day operations to strategic transformations, enabling businesses to operate smarter and with greater confidence.
By leveraging AI to enhance customer experiences, optimize engagement and craft smarter marketing strategies, ZS helps clients make meaningful connections with their customers. But it’s not just the technology ZS offers that leads to business success for our clients, it’s human ingenuity. ZS uses a diverse team of experts to develop industry-leading technology.
One of ZS’s newest solutions, Xperiment.AI, is an agile experimentation product that empowers customers to rapidly test, validate and refine marketing strategies. Designed for industries ranging from retail to quick-service restaurants to airlines, the product accelerates the cycle of experimentation—giving organizations the ability to optimize customer engagement before full-scale deployment.
Prerak Gandhi, senior applied AI scientist in Bengaluru, has been instrumental in shaping Xperiment.AI for nearly two years. Prerak’s journey illustrates how ZS empowers our people to grow alongside our innovations.
Where passion changes lives
Prerak’s journey at ZS began in 2022, after earning his master’s in machine learning and data science at the Indian Institute of Technology Bombay in Mumbai, India. Initially engaged in an optimization and sentiment analysis project, he further honed his expertise by later transitioning to focus on Xperiment.AI.
Designed as a sister product to Personalize.AI, ZS’s flagship customer personalization engine, Xperiment.AI expands our suite of intelligent solutions. “Before a client can personalize, they need to know whether the consumer likes it or not,” explains Prerak. “When introducing new behaviors, we first need to understand what works and build a history around it across different types of customers.”
Xperiment.AI enables businesses to experiment rapidly and refine customer engagement strategies before full-scale deployment. It allows organizations to conduct A/B tests and multivariate experiments on different marketing tactics, such as promotional offers, messaging content and digital touch points, to identify what resonates best with their audience. The platform gathers real-time data on customer responses and behaviors, leveraging AI-driven analytics to uncover insights and trends. By integrating seamlessly with Personalize.AI, Xperiment.AI ensures that tested strategies contribute to more effective and targeted personalization, ultimately driving higher engagement and improved business outcomes.
Data-driven impact in action
ZS recently partnered with an industry-leading bakery to help refine their customer outreach—experimenting with varied content, subject lines and mobile notifications to optimize offers and boost engagement. Does a 20% discount work better than a buy-one-get-one-free deal? Would a personalized greeting improve open rates? Businesses have always wondered how they can best engage with their customers, Xperiment.AI helped them find out.
The results were eye-opening. ZS’s work revealed surprising consumer behaviors driven by cognitive biases.
“We found that words like ‘treat’ boosted engagement, while ‘craving’ diminished it,” Prerak shares. “A ‘treat’ feels like a reward, whereas a ‘craving’ can seem like an obligation.”
Moreover, the research revealed that larger discounts aren’t always more effective. “A $7 offer may be more engaging for customers, but it’s less profitable for the client if a smaller offer can fulfill the same objective. It’s all about matching the right incentive to the right customer.”
Collaboration as a cornerstone
As Prerak’s career has evolved, he’s added strategic client interactions alongside hands-on development. “We don’t just hand over the product and step away,” Prerak explains. ZS’s partnership with our client extends beyond product development and deployment—it’s a managed service, integrating closely with the client’s marketing strategy. “We participate in workshops, quarterly reviews and weekly strategy meetings to ensure alignment and continuous improvement.”
This close collaboration not only deepens our understanding of clients’ objectives, challenges and market dynamics but also leads to more tailored and impactful solutions. By enhancing the value we deliver, we strengthen relationships, drive innovation and ensure sustained business success.
For those looking to build a career at the intersection of AI, business strategy and innovation, ZS offers a place to thrive. With products like Xperiment.AI leading the way, the future of AI-driven experimentation is just getting started.
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