ZS Panorama™
Holistic cross-therapy-area inferred insights about every physician in the U.S. Shift from fragmented and siloed insights to a 360-degree view that improves segmentation, targeting, messaging and more.
WHAT WE DO
Challenges we solve
Customer landscaping
Use physician-centric insights to create a nuanced map of customer opportunities and maximize launch effectiveness.
Data-driven segmentation
Link attitudinal and behavioral attributes of physicians. See more about physicians to create more-compelling profiles and maximize brand growth.
Precision targeting
Go beyond physician specialties and volumetrics to truly understand the world from a physician’s lens, answering the “why” along with the “what” when it comes to performance behaviors and targeting.
Hyper-personalized messaging
Understand innate physician preferences around drug classes and offers from pharma companies to build a tailored messaging strategy, starting with the physician and working backward.
HOW WE DO IT
ZS’s approach
ZS Panorama™ provides off-the-shelf, physician-level insights that most pharma companies don’t have. These insights are based on multiple data sources, proprietary algorithms and ZS’s pharma domain expertise.
Analyze data broadly across therapeutic areas
Adopt a physician-centric approach by analyzing the physician’s mind share across multiple therapy areas and understanding latent physician preferences around a variety of drug classes and pharma offers.
Use AI and machine learning to get insights
Leverage the full power of AI to fill the gaps in the “why” behind physician behaviors and make predictive recommendations to maximize brand growth.
