Getting pharmaceuticals to market is more complicated than ever. A new approach is needed.
Decisions are negotiated by a dynamic ecosystem of provider organizations, health plans, healthcare professionals (HCPs) and others. Having the courage to shift from a traditional product life cycle model to a B2E approach is essential to success.
Discover new ways of collaborating
The players in today’s ecosystem exert greater influence than physicians once had. Now is the time to expand your customer focus and acknowledge all the players in the healthcare ecosystem: patients, provider organizations, HCPs and health plans.
Succeed in today’s healthcare ecosystem
The key to success lies in understanding each player’s role and goals—not only now, but as they evolve. To do this, you must empathize with what each player wants to achieve and seek opportunities where your innovations intersect with their needs.
Build for the future healthcare ecosystem
Adopting this expanded mindset requires you to stay aware of the ever-changing influence and interoperability among all players. Nothing about the healthcare ecosystem is or will remain constant, but ZS can help you plan today for tomorrow’s shifts.
Adopt the tools you’ll need to thrive
Data is the common thread that connects and empowers patient decision-making across the ecosystem. It’s time to form partnerships to find new ways of leaning on others’ strengths to lower healthcare spending and improve patient outcomes.
HEALTHCARE ECOSYSTEM
Becoming a valued partner and collaborator
Learn why the B2E approach is the key to helping life sciences prepare for the healthcare ecosystem of the future.
Your journey to a holistic B2E strategy
ZS will help you develop a nimble and sustainable B2E strategy to play a central role in the healthcare ecosystem.
A perspective on the healthcare ecosystem players
Understand the B2E approach, the various players, why it matters and how it applies to your own role in this article.
How to define your role in the ecosystem
Visualize the forces and trends within today’s healthcare ecosystem in this B2E infographic.
Biopharma’s B2E intersection points
Explore the connections where biopharma intersects with various players in the healthcare ecosystem in this interactive tool.
Oncology drug manufacturers leading a mindset shift
Discover how pharma companies are creating value via a holistic view of the healthcare ecosystem.
The critical role of tech and data
Read more about how the power of data and the consumer’s desire for convenience will affect pharma companies in the future.
IDNs are pharma’s ‘new’ strategic partners
Explore the partnership types that organized providers are interested in forming with drug manufacturers in today’s landscape.
Unleash the power of digital health data
Find out how pharma companies can help mine the value within digital health data and deliver better care to patients.
The patient is pharma’s most important partner
Improve the patient experience and build more relevant solutions while driving better business results.
How pharma can create ecosystem value
Identify new ways to work with existing and emerging players to bring more value to the healthcare ecosystem.