‘Culture is critical to performance’: Aligning values and strategy with Paul Ingram

What’s the role of culture in an organization and how can it play a pivotal role in shaping performance or even helping businesses transform? Maria Whitman sits down with Paul Ingram, professor of business at Columbia University, to explore the critical role of culture and organizational dynamics in driving successful transformation. Ingram, an expert on leadership and strategy, talks about the relationship between individuals, their values and beliefs and how that connects to an organization’s overall culture.
 

Highlights include:

• Why leaders need to be intentional about culture and align it with the organization’s strategy
• The power of values in motivating individuals and creating a positive work environment
• How companies can embed customer values into their culture—and why that alignment matters to both employees and the organization