How patient centricity is transforming business strategies in pharma

Many organizations recognize the necessity to pivot toward a more patient-centric business model but lack the data to know what factors actually drive impact for patients. That’s why ZS has been benchmarking the progress of patient centricity across pharma since 2018. We’ve assessed over two dozen companies to understand what works, common challenges across the industry and the impact that putting the patient at the center of the business plan can make—both for the patient and the business’s bottom line. Our 2024 Patient Centricity Index reveals a new normal and what excellence looks like in the industry today. In this webinar, we get into the data and show how it can inform business strategies, best practices and innovation. 

You will:

• Discover the most effective strategies and best practices that industry leaders are using to drive patient centricity
• Understand the primary barriers and challenges that hinder progress and learn how to overcome them
• Gain insights into how market trends and shifts have redefined patient centricity and what it means for the future of pharma