ZAIDYN

Demystifying omnichannel NBA: Personalization at scale with ZAIDYN

By Nathan Tang, and Scott Seltzer

June 25, 2024 | Demo | 30-minute watch



Many pharmaceutical companies struggle to personalize customer engagement at scale across multiple channels. Traditional methods are time consuming, lack real-time data insights and may not deliver the most relevant information to healthcare professionals (HCPs) and patients.

 

In this insightful webinar, we take a closer look at the fundamental principles of omnichannel next best action (NBA) and unveil how ZAIDYN™ Orchestration Engine leverages the power of AI to empower personalized customer engagement in the pharmaceutical industry.

 

In this demo and Q&A, you’ll:

  • Discover the power of omnichannel NBA and its role in driving pharmaceutical marketing campaigns, empowering you to deliver the right message, through the right channel, at the right time
  • See how ZAIDYN Orchestration Engine’s intuitive interface allows for the easy configuration of your NBA strategy, driving personalization at scale and leading to a 15%-40% increase in customer engagement
  • Learn how to train and embed your own algorithms and models to empower marketing and field teams for effective HCP engagement across channels


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