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At Ai4 2020, ZS’s Omer Hancer shares how life sciences companies can shift more focus on the customer by using Next-Best Action, a framework that leverages AI/ML to personalize, optimize and harmonize the entire marketing and sales journey around a specific customer and their individual needs.
In this video you’ll learn about the five key components of the framework followed by a case study on Next-Best Action. Watch now.
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