Transforming Biopharma by ZS

Clinical trial sites play an important role in biopharma’s success. On this episode of Transforming Biopharma, Maria Whitman talks with Lauren Wall of the University of Chicago and Caroline Smith of Charter Research, on how pharma can forge successful partnerships with sites. They identify factors such as patient-centric trial design and the importance of understanding site challenges to improve the clinical trial process.

If we want to make change in healthcare, we can’t take a one-dimensional approach. We need a multifaceted plan. Having just celebrated its 100th anniversary, the American Heart Association (AHA) is pursuing that vision. Maria Whitman talks with Juliana Crawford, EVP of emerging strategies at the AHA, to find out how the association is thinking about how policy, science and consumer education can fit together in a broad approach to solving healthcare problems.

Maria Whitman interviews Mike Tushman, professor at Harvard Business School, about the importance of organizational architecture during times of transformation. He describes how companies that successfully transform create an organizational architecture that allows both “exploitation” of existing successful strategies and “exploration” of what they might build for the future. He also discusses the role of leaders in driving transformation and the potential of generative AI.

How can healthcare and biopharma meet patients where they are? Maria Whitman interviews Oya Gilbert, a podcaster and patient advocate, about his journey as a multiple myeloma patient. They also talk about Oya’s work with the Health, Hope and Hip-Hop Foundation, which aims to use hip-hop culture to promote health literacy in underserved communities.

How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model.

Bill Coyle, ZS’s global head of biopharma, and Mandi White-Ajmani, Ph.D., clinical psychologist, join Maria Whitman to talk about the underlying challenges obesity presents to society and healthcare even as new treatments emerge. Dr. White-Ajmani shares her weight loss journey and reflects on how it has affected her life.