Sales

AI-enabled effectiveness: A 4x field force multiplier

By Sean Moran, and Jen Nealy

July 11, 2024 | Webinar | 50-minute watch

AI-enabled effectiveness: A 4x field force multiplier


For too long, pharma has focused on the quantity of field interactions without always understanding their quality. Generative AI has made it possible for companies to understand and scale their field force effectiveness. In this webinar, we explore how companies can multiply their field force resourcing by four times—without adding reps. By leveraging generative AI, you’ll be able to give each field role their own analyst, assistant and coach to help them stay customer-relevant and successful in their engagements.

 

You’ll learn how to:

  • Leverage a proven effectiveness diagnostic process to understand where to start and how to frame the ever-evolving world of AI-infused field effectiveness to capture opportunities
  • Map a workflow journey for your field roles that brings together field-ready, AI-enabled solutions that will holistically support the field
  • Develop cross-functional plans to help your field reps stay ahead of the competition and leverage new metrics to track your progress and program successes


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